We helped LG Pra.L bring their skincare innovation to the U.S. market with a clear mission: make advanced technology feel human, intuitive, and desirable enough to use every day.

We built a narrative around confidence, resilience, and real-life beauty. The campaign line “Nothing Stops the Glow” captures that spirit—it’s about skin that keeps glowing through real life, and the confidence that comes from care without compromise.

We positioned the brand as derma-backed, tech-powered, and future-forward—language that honours the science while staying warm, clear, and human. Every line, tagline, and headline worked to move LG Pra.L from “beauty tech brand” to “everyday glow companion.”

Role Creative Input, Writing & Editing

Agency: BorderX

Design Agency: HEAZ