Mobility tech is shaping the future, but the next generation of consumers isn’t paying attention. Millennials engage the least with B2B content and Gen Z is driving less. Mobility is perceived as background noise. To bridge the gap, we had to shift mobility from industry talk to cultural relevance.

We crafted a visual narrative that hijacks everyday road frustrations and flips them into absurdly entertaining, solution-driven moments. We used humour, exaggeration, and personification to transform mobility innovation from complex to captivating.

Role Community Management, Creative Input, Social Media Management, Writing & Editing

Agency: BorderX

Production: Tiger House Films